Title : PRODUCT MANAGER US
Company : Acxiom
Location : New York, NY 10095
Date Acquired : 8/10/2009 11:59:08 PM
Date Updated : 9/16/2009 11:17:13 PM
PRODUCT MANAGER US
NY (DI)
FOSTERCITY
Requisition ID#: 3264
Full-time
Posted 8/10/2009
Requirements
Product Managers articulate a vision for the product, acquire and quantify customer requirements, and develop and maintain the business case. Product Managers focus on the tactical aspects of product planning and management that include requirement definition, initial pricing, physical rollout, acceptance testing and list pricing.
This position is for Acxiom's Interactive Lead Generation services. This includes generation of leads through web partners and internal sources, validation and verification of leads, enhancement of the leads, scoring and segmentation and the delivery of the leads to Acxiom clients.
Duties and Responsibilities:
• Product vision and direction (longer-term external view).
• Developing product business plan to meet industry needs.
• Tracking, measuring and communicating product plans.
• Developing implementation plans.
• Evangelizing product in conjunction with Product Marketers and Solutions Managers.
• Develops and equips sales channels.
• Provides strategic sales support when specific product expertise is required.
• Market analysis and trending (in conjunction with Industry Marketers).
• Competitive intelligence.
• Innovation (line extensions) and idea generation.
Required Skills:
• 5-10 yrs of Business experience.
• 5 years of Product Management experience with P&L experience.
• Experience developing and maintaining the Business Case.
• Interactive marketing, On-Line Lead Generation or interactive media buying experience.
Nice to Have Skills:
• MBA
The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and Asia-Pacific.